Zara's Fast Fashion
Last Modified: 15/10/2019
The fashion retailer uses cheap labor and a unique business model to quickly produce the latest outfits.
- 1Zara's HQ is a futuristic building known as "The Cube"...
- 2...in La Coruna, northwestern Spain.
- 3From there, staff churn out 30,000 designs a year,...
- 4...near carbon copies of fashion's big names.
- 5Lightning fast, locally targeted designs are Zara's specialty.
- 6When Madonna played three weeks of European concerts in 2001,...
- 7...teenage girls went to her later shows...
- 8...wearing knockoffs of the outfit from her first performance.
- 9Zara's vertically integrated business model limits outsourcing...
- 10...making most of its catwalk copies in-house...
- 11...and ensuring better quality control.
- 12When it does use cheap labor, it goes for poorer European countries...
- 13...rather than the developing world.
- 14Garments hit shop floors within three weeks of design...
- 15...blitzing the industry average of 6 months.
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