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to encourage greater use of the medium of television in the teaching and learning of English in secondary schools. English in the Air 2003/04 is a continuation of the pilot project implemented in the second term of the 2002/03 school year. This year, the project comprises: (a) the broadcasting of four teenage English television programmes titled "Road Scholars" and "Lizzie McGuire" on TVB Pearl and "Smallville (season 1)" and "Sail Away"on ATV World, and (b) the development of teaching and learning materials and activities based on the four television programmes.





Why This Project Title?
The project title "English in the Air" comes partly from the song "Love is in the Air". If something is in the air, you feel that it is happening or about to happen, e.g. Love/Change/Spring is in the air (The Cambridge International Dictionary of English). Dropping the verb "is" in the current title aims also to elicit a literal reading of "English in the Air", i.e. everywhere. It is indeed our hope to see English "happening" "everywhere".

Some members of the public have asked us why the phrase "in the air" is chosen for our project title instead of the phrase "on (the) air", which is normally used to refer to a broadcast on radio or television. We have deliberately made this choice because the broadcast of selected English programmes on television is only a means to an end. We aim to show students that English is in their surroundings and can become part of their daily lives. We believe this objective is better represented by the title "English in the Air".

 

SCOLAR was established in 1996 under the auspice of the Education and Manpower Bureau. It advises the Hong Kong Special Administrative Region Government on language education issues in general and on the use of the Language Fund, which was set up to support studies and projects aimed at enhancing the Chinese (including Putonghua) and English proficiency of the community.


Copyright
The copyright of the contents on the web site, including the teaching / learning materials / activities, is owned by Hong Kong Education City Limited.

The Trustee of the Language Fund has the unrestricted right to use or reproduce the web site and any of its contents in any form or quantity for non-profit making purposes.

The Trustee also has the unrestricted right to upload the web site and any of its contents onto the Hong Kong Language Education Research Database developed by the Standing Committee on Language Education and Research ('SCOLAR') and any other local or international computer network for non profit-making purposes.

 

HomeAbout this Project
TV 1: Road ScholarsTV 2: Smallville (season 1)TV 3: Lizzie McGuireTV 4: Sail Away
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A project of
the Standing Committee on Language Education and Research (SCOLAR)
sponsored by Language Fund

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